IFA Launches Innovation Awards to Set the Stage for a New Century of Expertise Breakthroughs

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IFA Berlin, the world’s largest shopper and residential electronics commerce present, marked a pivotal step on June twenty fourth with the launch of its first-ever IFA Innovation Awards, a brand new program that goals to acknowledge excellence in product design, engineering, and market affect throughout the patron tech panorama. These awards will debut at IFA 2025, happening in Berlin from September 5 to 9, and can highlight standout improvements from among the many present’s 1,800+ exhibitors.

Photograph courtesy of IFA

The initiative, introduced on June 24, 2025, is the most recent transfer by IFA Administration GmbH to boost the occasion’s international positioning as a platform for essentially the most important and forward-looking developments in know-how. The awards are meant to assist retailers, media, and shoppers determine “the Better of IFA” by shining a light-weight on cutting-edge developments in areas like synthetic intelligence, mobility, linked well being, sustainability, and accessibility.

“The IFA Innovation Awards will acknowledge the Better of IFA, rewarding the unimaginable progress being made in residence and shopper know-how,” stated James McGough, Managing Director at Clarion Occasions, considered one of IFA’s joint organizers. “By highlighting best-in-class merchandise… IFA will assist retailers, patrons, shoppers, press, and media determine the manufacturers which are actually shaping how we reside, work, and play.”

Entries can be reviewed by an impartial jury of world consultants, together with tech journalists, product designers, and trade leaders. I’m very excited to be one of many judges of the IFA Innovation Awards! The aim isn’t solely to award excellence but additionally to supply a clear course of for figuring out significant merchandise and design improvements launched on the occasion. Firms must apply before August 16th.

Past the Awards, Celebrating a Century of Innovation Showcases at IFA

Photograph courtesy of IFA

The introduction of the Innovation Awards follows the success of IFA 2024, which celebrated the a centesimal anniversary of the commerce present. That centennial version drew over 215,000 attendees from 138 international locations, together with greater than 133,000 commerce professionals, reaffirming IFA’s function as an important assembly level for the worldwide shopper electronics and equipment industries.

German Chancellor Olaf Scholz formally opened the a centesimal version, underscoring IFA’s nationwide and worldwide significance. The present featured important developments in sensible properties, AI-driven home equipment, well being and wellness know-how, and sustainable innovation. From foldable shows to next-generation sound programs and energy-efficient residence options, the know-how on show mirrored each the heritage and way forward for the occasion.

We have now been reporting from the IFA show floor in Berlin for the past 12 years, offering real-time protection and hands-on insights into essentially the most thrilling bulletins. Our IFA 2024 highlights and Ubergizmo’s Best of IFA 2024 Awards captured a number of the key improvements showcased in the course of the centennial version of the present.

Photograph on the left: Leif Lindner on stage at IFA 2023, earlier than the rebranding of IFA 2024, image on the suitable

Now, with the a hundred and first version of IFA on the horizon, the IFA Innovation Awards supply a brand new mechanism to formally acknowledge groundbreaking concepts and merchandise that may form the way forward for shopper know-how.

This new route additionally displays a strategic shift underneath the management of Leif Lindner, who turned CEO of IFA Administration GmbH in mid-2024. I interviewed him in August 2024, a number of weeks earlier than IFA 2024. On the time, he spoke candidly about his priorities for the present’s evolution and its relevance in a fast-changing international tech atmosphere.

Lindner introduced many years of expertise from senior roles at Samsung and Sony, and he had a deep understanding of IFA from each the exhibitor and organizational views.

As a part of the IFA 100 program, the occasion additionally underwent a rebranding effort aimed toward clarifying its id and renewing its enchantment to each enterprise audiences and the broader public. In our interview, Leif Lindner emphasised that this was not only a visible refresh however a strategic transfer to reposition IFA as a year-round platform targeted on innovation, perception, and worldwide relevance. The up to date model id aimed to higher replicate IFA’s twin give attention to trade and life-style, and to organize the present for its subsequent section of development.

He emphasised that innovation at IFA isn’t nearly product bulletins—it’s about storytelling, inspiration, and international affect.

“This isn’t about making IFA larger. It’s about making it extra related,” stated Lindner “We need to sharpen the positioning of IFA because the place the place enterprise will get completed, the place essentially the most thrilling product launches occur, and the place the trade will get impressed.”

The IFA Innovation Awards embody that mission, offering a curated framework to determine and rejoice revolutionary merchandise and firms showcased on the present.

As IFA 2025 prepares to open its doorways for the a hundred and first time, the newly launched Innovation Awards sign a renewed dedication to shaping the way forward for know-how, not simply as a platform for product debuts, however as a worldwide discussion board for excellence, creativity, and imaginative and prescient.

Ubergizmo will return to Berlin this September to supply complete protection of the Innovation Award finalists and winners, in addition to all the important thing bulletins. Keep tuned.

Filed in Announcements >Events. Learn extra about Awards, Editorpick, IFA, IFA 2023 and IFA 2024.